\n Gortek is different than most software development firms.\n
\n\n You may be surprised to learn that we actually don't want\n to develop your software. At least not until we've achieved what's\n known as \"Product - Market Fit\" with the idea first.\n
\n\n\n If you're not familiar with the{\" \"}\n \n Lean Startup\n {\" \"}\n approach to launch a business, the premise is that everything is\n an unknown.\n
\n\n Your product, your target market, and your unique angle. —\n All unknown quantities that must be tested and proven to work in\n your business context.\n
\n\n Because of this, you need to validate each of them. If any part of\n your business approach doesn't work you want to find out as soon\n as possible and change course.\n
\n\n\n If you're developing an MVP for your startup, or a new product for\n your business, Gortek will work with you to crystalize your app\n idea and test it with your target market. We want to do this{\" \"}\n before charging down the path software development.\n
\n\n This process of testing the business concept to ensure people want\n to buy what you are building before you build it is often called\n \"Customer Development\".\n
\n\n\n If you're ready to talk through your idea, drop us a line to set\n up a call.\n {/* —{\" \"} hello@gortek.com. */}\n
\n\n \n Say hello@gortek.com.\n \n
\n\n Copy & paste this into your email, along with your brief answers.\n
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